MyDive Shop

For this e-commerce UI project, the client needed a platform that seamlessly integrates dive-related products, courses, and travel experiences. To break away from the cliché dark ocean themes, I opted for a vibrant and modern color palette inspired by the hues found in scuba gear and marine life. The design emphasizes bold typography, high-impact visuals, and a structured layout to enhance user engagement. Clear call-to-action buttons, well-organized product displays, and dedicated sections for equipment, courses, and trips ensure a smooth shopping experience.

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In addition to the UI, I also designed the logo, selecting a clean and modern font with an emphasis on the word 'dive.' To add a unique touch, I customized the dot of the 'i' to resemble the air bubbles released from scuba diving equipment, reinforcing the brand’s identity and connection to the underwater world. These bubbles can also be animated, making the logo more dynamic, catchy, and visually engaging.